- 200 Kings Point Drive, Sunny Isles Beach, FL 33160
- info@breitnerdigital.com
Be a part of the latest trend
TikTok has become a sensation among the users. This simple video sharing platform is one of the most used platforms in the world at the moment. More importantly, the user retention and watch times on the platform is higher than on other social media.
This is all great for the app developers and users, but there is a niche there for advertising experts – using TikTok as an advertising platform.
While there are native TikTok ads, called Spark ads, in a dynamic environment such as TikTok, these ads alone will not be enough. Breitner Digital can help you devise your Spark Ads campaign on TikTok, ensuring that your ads don’t appear jarring when inserted into the actual content of the TikTok ecosystem.
However, this kind of advertising is largely regarded as outdated and not suitable for the platform. So, if you are looking to tap into the popularity of the app and the audiences it attracts, you will have to play by their rules. Enter UGC marketing – user generated content ads. Or, as it is better known – influencer marketing.
For its users, TikTok is a platform that does basically everything. They can learn pretty much anything from it, from news to entertainment, to more important things like what to buy and which services to use. This is where advertising agencies have found their niche.
Working with the creators on TikTok, TikTok advertisers can create engaging content that doesn’t stand out too much from the rest of the content on the platform, while still showcasing the advantages of the product or service your company sells.
Just because this advertising platform is more creative and oriented towards younger people, that doesn’t mean that it is not carefully researched and monitored. After all, your advertising dollars spent are no joke, so we take TikTok marketing seriously. Here’s how our process works:
| Strategy Planning | Choosing Partners |
| Before we can start advertising, we need to ascertain who your target audience is, what their profile is and what gets them interested in a product or a service. | Based on the research, we can approach the right influencers and negotiate the collaboration with them. |
| Content Production | Additional Optimization |
| With our partners, we can begin producing different versions of the advertisements and testing them on small scales. | Once the ads go live, we can determine what works and what doesn’t and adjust the content, ad placement and other factors that contribute to better conversion. |
As a fast growing niche marketing platform, TikTok has attracted a lot of companies to try their hand at it. However, approaching TikTok marketing as just another platform is not the best way to succeed on TikTok. It takes some adaptability and innovation – just what a young and agile company such as Breitner Digital has to offer.
What we Can offer you:
· Detailed and comprehensive research of your niche and competitors
· Full suite of content production done in-house to your specifications.
· Scalable results on your top performing ads.
· Up-to-date optimization and analytics tracking to ensure your ROI is achieved.
· Detailed and understandable reports on the performance of your TikTok ads.
If you want to leverage social media marketing, it is important to know that TikTok is one of the fastest-growing channels (both in the number of general users and in terms of marketing). The audience on TikTok is fairly young, ranging from young children to people in their early thirties. More importantly, the users of TikTok look to the creators on the platform to recommend brands for them to use. There are more than a billion active monthly users on TikTok each month. Not tapping into this market is leaving money on the table, essentially.
As mentioned before, TikTok largely attracts a younger audience. This means that your advertising strategy on TikTok has a better chance of being successful if your products or services are geared more towards young people. Some of the best performing products on TikTok include apparel, cosmetics and consumer electronics. However, with the right TikTok advertising agency, you can achieve a lot. Reach out to us and we can discuss your TikTok advertising.
This is not an easy question to answer. All campaigns at Breitner Digital are different – they involve a lot of research and there are too many variables to know beforehand. While our pricing varies for different campaigns, we pride ourselves in being very transparent with our strategy and how we spend your advertising money.
In short – yes. TikTok is one of the top social media platforms at the moment, full of influencers ready to showcase new products or services to their fan bases. No matter if you are selling a product or a service or an app, there is a niche for your brand on TikTok. Here at Breitner Digital, we’ve helped various businesses create and scale their TikTok ads and we also ran successful campaigns with a really healthy ROAS.
These two platforms are vastly different in the way marketing works on them and how they approach advertising. Both of these platforms are advertising giants and can easily drive traffic and conversions for your business, with the right advertising consultant. There is no universal answer which is better. Without knowing what your goals are, who your target audience is and what you want to achieve, it can be difficult to assess which platform will work better for you. Call us today, and we can discuss marketing strategy and the best approach for your business. Oh, and one more thing – perhaps you don’t have to choose between the two. Advertising on one platform does not preclude advertising on the other.
TikTok is an advertising business. Their Ads Manager platform, just like most other social media advertising tools lets your business target very specific audiences. TikTok may not be as robust at the criteria you can filter by like Facebook is, but the reach of TikTok by far compensates for this limitation. And besides, TikTok is a young advertising platform. Chances are that it will change, evolve and become more robust and elaborate. As of today, you can filter based on the following criteria: location, interest, age, device type, behavior and interactions.
Breitner Digital was early to understand the global phenomenon that is TikTok and is ready to take on the advertising challenges unique to this platform. We have a team of dedicated and experienced marketing professionals who can research, create and optimize your TikTok marketing campaign according to the best practices and your own personal preferences.
If you are ready to start your TikTok advertising adventure with us, feel free to reach out to us.