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SEO Services Your Business Needs to Succeed
As a business owner, you are probably familiar with the need to have a website for your business (add a link to your website development page). At this day and age, a lot of our shopping happens online, so if you do not have a digital storefront, you are losing a lot of business outright. More than 3 billion searches for services, products, or information are entered in Google every day. Some of that traffic could be going your way, provided that you have a website.
However, even with a website, there’s no guarantee that anyone will find you in Google searches. With countless businesses similar to yours, it can be difficult to stand out from the pack. Unless you give your website a bit of a helping hand. This helping hand is search engine optimization or SEO for short.
A bit of basic understanding of what SEO is and why it is important is in order. Search engine optimization is the process of improving and optimizing a website to help Google’s search engine read it better. By following best practices as laid out by Google, an experienced SEO agency can get your website ranking higher in Google’s search results for relevant keywords.
Despite many naysayers, SEO is still relevant in 2022, and even more so than ever. Google has gone through multiple search engine algorithm updates this year, each impacting online businesses. Without SEO expert services, businesses were slow to recover. However, with an SEO expert at your side, your website can be adjusted to the latest trends and requirements of Google in no time.
SEO is a complex and layered set of practices that aims to adjust the website to be easier to be read by Google and other search engines. This practice not only includes the on-page content that your average user will see, but also a myriad of other, hidden data specifically created to be used by search engines.
This so-called meta-information includes meta-titles, meta-descriptions of pages, as well as some structured data such as schema markup and similar formats. These enable the search engines to read the contents of your website more easily as well as provide some additional information that will improve your website’s standing with Google – therefore improving rankings.
The most basic, and the most important type of SEO is on-page optimization. This practice includes optimization of the content on the website itself. Thanks to Google’s advanced AI algorithms, the content on your website needs to be both useful to the visitors, as well as optimized for search engines.
Treading the fine line between writing for search engine crawlers and visitors, SEO consultants are constantly monitoring any changes in Google’s practices and adjusting the content and interlinking strategies to match.
If you are a local business, one of the most important tools in your digital marketing belt is certainly going to be your Google My Business account or GMB. It is important to note that local rankings are almost completely separate from organic rankings, making local SEO an integral part of any SEO campaign.
Local SEO includes creating numerous citations, localized content for the website and the GMB listing, as well as extensive competitor analysis and
Perhaps the least understood aspect of SEO is technical SEO. This aspect of work will not always be seen by the client or the visitors to the website, but it will have a major impact on the functionality and the practicality of the website.
Technical SEO covers everything from the choice of urls for pages to improving the speed of the website to generating the structured data mentioned before, creating alt-tags for photos, and many more things of technical nature.
No website exists in a vacuum. In fact, the popularity of Google soared in the early days of the internet when the founders of the company came to a revolutionary idea about internet searches. The more time credible sources link towards a website, the more likely it is that this website has accurate information.
Expert SEO services are always on a lookout for a high quality backlink to point back to your website, improving its reputation with Google.
Search engine optimization is a legitimate marketing strategy employed by most online businesses. While there are some unsavory practices that some businesses use to gain temporary favor in search results, these exploits are usually short-lived and not worth the risk. With a proper, white-hat SEO agency, you can grow your business in a safe and legitimate way.
Even though we primarily talk about Google, search engine optimization is useful on all kinds of search engines, including Bing, Yandex, Yahoo, and even the privacy-oriented DuckDuckGo. That being said, Google holds a lion’s share of all searches in the world, so it is the primary focus of most businesses and search engine optimization services.
Both SEO and PPC have their benefits and drawbacks. It’s just a matter of what you are looking for in a digital marketing campaign. Paid advertising is more likely to yield immediate results, whereas SEO takes some time to build up and develop. On the other hand, paid advertising will stop giving results as soon as you stop paying (sometimes huge amounts of money), whereas SEO has a longer staying power.
If you have a business, we guarantee you that you could benefit from SEO services. In industries where competition is tough, any advantage is welcome, and SEO certainly provides that. If you are unsure how we can help you, contact us and we can perform a site audit and show you how your website can be made better.
Generally speaking, you can do your own SEO. However, even with multiple guides online, chances are that you will not be as successful as the professional SEO services. The industry is growing and changing constantly, and just keeping up with the developments in the field is a daunting task, let alone doing that on top of running your business. You stay focused on providing the best service to your customers and leave SEO to experts at Breitner Digital Agency.