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Content is the king, motion is the option!
Ever since Facebook (now Meta) obtained this platform, Instagram has become one of the most desirable platforms to run ads on. Instagram ads are dynamic and look good, much like the rest of the platform. However, advertising on Instagram is no cakewalk. There is a lot of skill involved in finding the right message that will resonate both with the audiences and with the brands themselves. This is why Instagram ads agencies have become so popular in recent years.
There is a reason why people are very interested in advertising on Instagram. The current user base of Instagram is largely young adult to adult and they are invested in staying on the platform. This is always helpful, but the main reason why advertisers and companies are keen on advertising on Instagram is because the ads are seamlessly integrated with the rest of the content. This makes it more likely that people will see and interact with an ad rather than skipping it, provided that the ad is interesting and engaging.
There are 6 different types of ads on instagram closely matching the types of content available on the platform (apart from the last type):
| Instagram Photo Ads | Instagram Video Ads |
| Instagram Explore Ads | Instagram Story Ads |
| Instagram Carousel Ads | Instagram Collection and Shopping Ads |
Instagram collection and shopping ads live on a separate tab on the app and are the only explicitly commercial and promotional part of the Instagram app. Running a successful campaign in Collection and Shopping ads tab requires some serious expertise and knowledge of both the platform and what makes the Instagram community tick.
Instagram was often called the little brother of Facebook. Thus, advertising on Instagram played second fiddle to the giant that is Facebook ads. However, the tastes and preferences of internet users are changing. More and more people are spending extended periods of time on Instagram. With its almost exclusively mobile orientation, Instagram is a perfect platform for targeted ads.
| Analysis | Audience Identification |
| Any good marketing campaign starts with a market research. Each industry and niche has its own preferences and quirks. A good Instagram marketing agency will analyze your specific industry and ensure that they only use the best tactics that work on your industry. | Another crucial part of a successful Instagram advertising campaign is to know who the target audience is. Depending on your niche and your product or service, targeting can be vital. Instagram marketing platform may not be as robust as Facebook’s or Google’s but it converts really well thanks to the habits of its users. |
| Strategy & Writing | Monitoring & Adjustment |
| As the preparation stage is done, the attention of your Instagram advertisers will turn towards creation. As a video and image focused platform, Instagram is best served with these types of ads. Breitner Digital can create targeted ads centered around your brand and your goals. | As your advertising campaign starts, the analytics of the performance will follow. Our Instagram advertising experts can read the data, infer the trends and make any adjustments required to get your ads more notice and conversion power. Making changes to your ad spend, times your ads run, or any number of other changes, you will see the positive change. |
Instagram has a huge pool of users who spend a lot of time on the platform. Some research has shown that more than 50% of users open the app at least once a day.Oh, and the best part is that they are more than happy to see ads if they are imaginative and interesting. In fact, a large majority of Instagram users follow at least one business. You can leverage that with the right Instagram marketing agency.
Absolutely, if you know how to use them. Instagram users are very open towards advertising, unlike on most other platforms. The only trick is knowing how to cater to the tastes of the Instagram users. Luckily for you, Breitner Digital is an advertising agency with plenty of experience and successful campaigns on Instagram. Our Instagram advertisers have understood the beat of Instagram and are able to lead many of our clients to positive ROI in a very short time.
Ultimately, you don’t have to have a marketing agency, you can do everything on your own. However, Facebook marketing experts know all the tricks and peculiarities of these advertising platforms. More importantly, they have the time to closely monitor and adjust your platforms, something you as a business owner typically don’t have. So, if you are ready to start your Meta advertising campaigns, reach out to Breitner Digital, and we will show you what it means to be a marketing expert.
You may not think that your product or service will find traction on Instagram, but if you're not a marketing professional, perhaps you should consult one. At Breitner Digital, we have a diverse portfolio of clients, some of whom might not initially seem like a good fit for Instagram. However, thanks to our in-depth knowledge of the platform and creativity, we were able to get them positive results across the board. Contact us if you want to learn more.
There is no single answer to this question, just as advertising on Instagram is not monolithic. Depending on the type of ads you want to run, the size of your target audience, geographic area and a slew of other factors, the cost of Instagram advertising can vary drastically. What doesn't vary with the right Instagram ad company at your side is your ROI.
Yes, Breitner Digital cut its teeth on Instagram and Facebook ads. We're able to create, manage and adjust your ads effectively. You can leave your advertising dollar safely in our hands, and we'll make sure it brings you the result you want.