B R E I T N E R

FAQ

Frequently Asked Questions

Yes, Facebook ads are among the cheapest and most successful advertising platforms out there. Currently, Facebook offers the best CPM impressions deal among the big players. CPM stands for cost per thousand impressions (views) of your ads.

By and large, the answer is yes. Most businesses can benefit from advertising on Facebook. This social media platform has one of the broadest audiences out there. If you are unsure whether Facebook ads are good for you, reach out to us and we will set up a brief demo for you about how Facebook Ad platform can benefit your business.

As mentioned before, Facebook is a platform with some of the cheapest CPM numbers out there. If you are looking for a PPC platform, chances are that Facebook is the best platform for you. However, we don’t recommend just jumping in and starting the campaign without enough research. Our advertising experts can help you analyze your business and recommend whether Google Ads might be a better fit, or if Instagram might be the best for you. Cost is not the only metric you should be concerned with.

It’s not about the type of business (barring those types of businesses that are not permitted by Facebook’s guidelines). It’s all about knowing the market, knowing your audience and sending out the right kind of a message. With Breitner Digital, you can be sure that we will research the market in great detail and that we will stay true to your brand image. Merging those two concepts takes marketing wizards, and wizards is what we are.

This largely depends on the format of ads you are interested in. Instagram is more of a video-related format whereas Facebook is a platform which enables a much broader range of ad formats. Additionally, Instagram is geared towards a younger population, whereas Facebook attracts users of all ages, but predominantly older people. Knowing your target audience is a great place to start.

Yes, Facebook advertising is one of our closest specialities. We have run multiple successful campaigns for multiple clients for a long time. We know how to turn your ad spend into a successful and consistent revenue stream. Reach out to us, and we will show you the true meaning of ROI.

Google ads work on the principle of auction. All of the interested parties bid how much they are willing to spend per click in order to have their ad appear on the first page of Google (preferably on top of the organic search). If the keyword and the industry is very competitive, Google Ads can be quite expensive. However, if you are in a more niche industry, you can expect a lower CPC and get great results. The most important thing is that you set your own ad spend, as well as when your ads are seen.

Signing up for Google Ads is simple, all you need to do is go to ads.google.com and start the process. You will have to enter your website, your billing information and a few more things, and you will be taken to the Google Ads dashboard. However, if you don’t have experience with Google Ads, it can be quite daunting to set up the ads, let alone set them up properly. This is why most people rely on Google Ads services such as Breitner Digital.

There are a few differences. First of all, local ads are focused on bringing people to visit your location and will only work if a person is within a close area from your location. Google Ads, on the other hand, can be set up to be global, or set up to service just a small area. The other big difference is how you will be billed. Google Ads typically charges for each person who clicks on your ad, regardless of whether they become a lead or just leave. Google Local, conversely, only charge you for actual leads.

If you do not have a Google Ads account, we can set one up for you and manage it to success. All we need from you is some basic information, and we can start building your campaigns. If you are interested in starting a Google Ads or a Google Local campaign, reach out to us today, and see what we can do for you.

Absolutely, if you know how to use them. Instagram users are very open towards advertising, unlike on most other platforms. The only trick is knowing how to cater to the tastes of the Instagram users. Luckily for you, Breitner Digital is an advertising agency with plenty of experience and successful campaigns on Instagram. Our Instagram advertisers have understood the beat of Instagram and are able to lead many of our clients to positive ROI in a very short time.

Ultimately, you don’t have to have a marketing agency, you can do everything on your own. However, Facebook marketing experts know all the tricks and peculiarities of these advertising platforms. More importantly, they have the time to closely monitor and adjust your platforms, something you as a business owner typically don’t have. So, if you are ready to start your Meta advertising campaigns, reach out to Breitner Digital, and we will show you what it means to be a marketing expert.

You may not think that your product or service will find traction on Instagram, but if you're not a marketing professional, perhaps you should consult one. At Breitner Digital, we have a diverse portfolio of clients, some of whom might not initially seem like a good fit for Instagram. However, thanks to our in-depth knowledge of the platform and creativity, we were able to get them positive results across the board. Contact us if you want to learn more.

There is no single answer to this question, just as advertising on Instagram is not monolithic. Depending on the type of ads you want to run, the size of your target audience, geographic area and a slew of other factors, the cost of Instagram advertising can vary drastically. What doesn't vary with the right Instagram ad company at your side is your ROI.

Yes, Breitner Digital cut its teeth on Instagram and Facebook ads. We're able to create, manage and adjust your ads effectively. You can leave your advertising dollar safely in our hands, and we'll make sure it brings you the result you want.

WordPress development services are businesses specializing in creating, optimizing and managing websites in WordPress. WordPress itself is a content management system or CMS for short. Thanks to its versatility and modularity, it is by far the most popular CMS in the world. Some estimates put it between at 40-60% of all websites being built on it.
A WordPress development services covers a range of services from fully developing a full WordPress website, to developing WordPress themes and plugins, to website management and optimization.

Even though WordPress is a useful and fast platform, it is not fully optimized out of the box. You are going to have to put in some effort into setting the website up and customizing it to ensure the optimal speed, functionality and features. This is what custom WordPress development services offer – a custom website with features necessary to your business. While it may be more costly and take more time to create, a fully custom WordPress website will run smoothly and quickly. For a commercial website, a fast and intuitive performance can be the difference between success and a potential customer leaving in frustration.

Coding a website from scratch is possible. This is how early websites were created, and it is still an option. You don’t have to use WordPress or any other CMS. However, the benefits of a WordPress website are undeniable.
WordPress can give your website the functionality it needs without the need to code everything (it can take a very, very long time to do so), while also giving you the speed your website should have in order to attract and keep customers. And with custom WordPress development, you can have the best of both options – highly customizable layout and functions with the lightweight that WordPress offers.

Breitner Digital offers a full suite of WordPress development services. Whether it is the full website development from scratch that you want or just a custom WordPress theme to apply to your existing website, we have the expertise to help you.
Similarly, if you need to add a functionality to your website, custom WordPress plugins are our expertise. Reach out to us, and we can discuss how best to help you.

This is a deceptively simple question. While a simple WordPress website can be developed and uploaded in a matter of hours, the more complex the website, the longer it will take to design, develop, test and deploy it it is. A truly custom website takes anywhere between a few weeks and a few months to fully develop and deploy. Like with most things in life, quality takes time, effort, and expertise. Breitner Digital offers quality WordPress development services. If this is what you’re looking for, contact us today.

Breitner Digital is a company of integrity. We guarantee that our products are of high quality and are willing to stand by our word. The amount of post-completion support depends on the type of service you sign up for. If you opt to have our team manage and update your website as you grow your business, we will be happy to grow together with your business. On the other hand, if you want us to give you the reins of your business right after completion, we will part ways with you with the knowledge that we gave you all the tools you need to succeed in the online commercial space.

If you want to leverage social media marketing, it is important to know that TikTok is one of the fastest-growing channels (both in the number of general users and in terms of marketing). The audience on TikTok is fairly young, ranging from young children to people in their early thirties. More importantly, the users of TikTok look to the creators on the platform to recommend brands for them to use. There are more than a billion active monthly users on TikTok each month. Not tapping into this market is leaving money on the table, essentially.

As mentioned before, TikTok largely attracts a younger audience. This means that your advertising strategy on TikTok has a better chance of being successful if your products or services are geared more towards young people. Some of the best performing products on TikTok include apparel, cosmetics and consumer electronics. However, with the right TikTok advertising agency, you can achieve a lot. Reach out to us and we can discuss your TikTok advertising.

This is not an easy question to answer. All campaigns at Breitner Digital are different – they involve a lot of research and there are too many variables to know beforehand. While our pricing varies for different campaigns, we pride ourselves in being very transparent with our strategy and how we spend your advertising money.

In short – yes. TikTok is one of the top social media platforms at the moment, full of influencers ready to showcase new products or services to their fan bases. No matter if you are selling a product or a service or an app, there is a niche for your brand on TikTok. Here at Breitner Digital, we’ve helped various businesses create and scale their TikTok ads and we also ran successful campaigns with a really healthy ROAS.

These two platforms are vastly different in the way marketing works on them and how they approach advertising. Both of these platforms are advertising giants and can easily drive traffic and conversions for your business, with the right advertising consultant. There is no universal answer which is better. Without knowing what your goals are, who your target audience is and what you want to achieve, it can be difficult to assess which platform will work better for you. Call us today, and we can discuss marketing strategy and the best approach for your business. Oh, and one more thing – perhaps you don’t have to choose between the two. Advertising on one platform does not preclude advertising on the other.

TikTok is an advertising business. Their Ads Manager platform, just like most other social media advertising tools lets your business target very specific audiences. TikTok may not be as robust at the criteria you can filter by like Facebook is, but the reach of TikTok by far compensates for this limitation. And besides, TikTok is a young advertising platform. Chances are that it will change, evolve and become more robust and elaborate. As of today, you can filter based on the following criteria: location, interest, age, device type, behavior and interactions.

Breitner Digital was early to understand the global phenomenon that is TikTok and is ready to take on the advertising challenges unique to this platform. We have a team of dedicated and experienced marketing professionals who can research, create and optimize your TikTok marketing campaign according to the best practices and your own personal preferences.
If you are ready to start your TikTok advertising adventure with us, feel free to reach out to us.

The reason these two questions are put together is because the answer to them is the same. It generally depends on your needs and the specifics of the project. Reach out to us with your idea, and we can discuss the specifics to determine the timeline and the likely cost of the project. Only with the full understanding of what is required can we accurately answer these questions.

No, we try to stay away from pre-made solutions. While templates can shorten the duration of the project by some time, there typically exists a trade-off. What you gain in speed, you lose in customizability. With templates, web development agencies tend to create cookie-cutter websites that all look and behave the same way. What we try to create is a unique expression of our clients’ brands and businesses. And that requires a custom approach

When choosing a client, we don’t take into account how big the business is. Rather, we focus on the energy and the idea behind the business. That is the fuel that powers our creative engines. No matter how big or small your business is, if you need a website, Breitner Digital is the best place to come.

Yes, if your business requires a logo in addition to a website, we will be happy to work with you to create a memorable and impactful logo.

You can be as involved in the process of website creation as you want. Initially, we will need to discuss the basics, including the color scheme, pages and the general philosophy of your business to get the idea what to do. After that, we might ask you to provide things like images, videos, or content that you want to use on the website, as well as your input and guidance once the initial mockup is created.

Search engine optimization is a legitimate marketing strategy employed by most online businesses. While there are some unsavory practices that some businesses use to gain temporary favor in search results, these exploits are usually short-lived and not worth the risk. With a proper, white-hat SEO agency, you can grow your business in a safe and legitimate way.

Even though we primarily talk about Google, search engine optimization is useful on all kinds of search engines, including Bing, Yandex, Yahoo, and even the privacy-oriented DuckDuckGo. That being said, Google holds a lion’s share of all searches in the world, so it is the primary focus of most businesses and search engine optimization services.

Both SEO and PPC have their benefits and drawbacks. It’s just a matter of what you are looking for in a digital marketing campaign. Paid advertising is more likely to yield immediate results, whereas SEO takes some time to build up and develop. On the other hand, paid advertising will stop giving results as soon as you stop paying (sometimes huge amounts of money), whereas SEO has a longer staying power.

If you have a business, we guarantee you that you could benefit from SEO services. In industries where competition is tough, any advantage is welcome, and SEO certainly provides that. If you are unsure how we can help you, contact us and we can perform a site audit and show you how your website can be made better.

Generally speaking, you can do your own SEO. However, even with multiple guides online, chances are that you will not be as successful as the professional SEO services. The industry is growing and changing constantly, and just keeping up with the developments in the field is a daunting task, let alone doing that on top of running your business. You stay focused on providing the best service to your customers and leave SEO to experts at Breitner Digital Agency.