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Welcome to the Metaverse: Your universe of advertising
The name Meta may not ring a bell to an average internet user, but to advertisers this company name means a lot. In October 2021, Facebook, Instagram, Whatsapp and a few other companies owned by Mark Zuckerberg merged under this name. Regular internet users see these platforms as fun and useful internet tools for keeping in touch and entertainment, but this company is one of the biggest and most important advertising companies out there.
If you are a business owner looking to advertise online, Facebook and its sister platform, Instagram might just be the best starting point for you.
Online marketplaces have never been busier – the majority of our shopping (or at least browsing) is done online.
Facebook ads are a great way to access a wide audience for your products and services, but just throwing your money on Facebook ads is not likely to yield too much results. You need a plan. You need a Facebook ads agency.
Facebook is a huge platform. Billions of people (yes billions with a B) visit this website each day. And they stay on the website for a long time, browsing through content. So your audience is right there. All you need is the right kind of message to send them. Facebook ads professionals at Breitner Digital have been working on Facebook ads for a long time and know all the little tricks on how to leverage your ad spend to get the maximum return on investment.
| Research | Targeting |
| To start a successful campaign, we first need to know more about your industry and the trends permeating your niche. Each industry has the types of ads that work best, as well as calls to action which are more likely to convert. With enough experience, your Facebook ads agency can ensure your success. | Know your audience. That is the key to a successful campaign. With the information on the people you want to target, setting up a campaign is easy, if you have the right Facebook advertising professionals on your side. Thankfully, Facebook advertising platform is very rich and detailed on this account. |
| Creation | Refinement |
| With enough information on your industry and target audience, Breitner Digital will create a variety of Facebook ads for your company and send them out to the people most likely to convert. All you need to do is sit back and watch the visitors roll in. | As your ads go live, your Facebook advertising agency can assess how well the ads are performing and make any alterations that will make your ads more successful and convert better. Adapting to the new trends and replacing ads that don’t work are a regular part of the job of a Facebook ads manager. |
Yes, Facebook ads are among the cheapest and most successful advertising platforms out there. Currently, Facebook offers the best CPM impressions deal among the big players. CPM stands for cost per thousand impressions (views) of your ads.
By and large, the answer is yes. Most businesses can benefit from advertising on Facebook. This social media platform has one of the broadest audiences out there. If you are unsure whether Facebook ads are good for you, reach out to us and we will set up a brief demo for you about how Facebook Ad platform can benefit your business.
As mentioned before, Facebook is a platform with some of the cheapest CPM numbers out there. If you are looking for a PPC platform, chances are that Facebook is the best platform for you. However, we don’t recommend just jumping in and starting the campaign without enough research. Our advertising experts can help you analyze your business and recommend whether Google Ads might be a better fit, or if Instagram might be the best for you. Cost is not the only metric you should be concerned with.
It’s not about the type of business (barring those types of businesses that are not permitted by Facebook’s guidelines). It’s all about knowing the market, knowing your audience and sending out the right kind of a message. With Breitner Digital, you can be sure that we will research the market in great detail and that we will stay true to your brand image. Merging those two concepts takes marketing wizards, and wizards is what we are.
This largely depends on the format of ads you are interested in. Instagram is more of a video-related format whereas Facebook is a platform which enables a much broader range of ad formats. Additionally, Instagram is geared towards a younger population, whereas Facebook attracts users of all ages, but predominantly older people. Knowing your target audience is a great place to start.
Yes, Facebook advertising is one of our closest specialities. We have run multiple successful campaigns for multiple clients for a long time. We know how to turn your ad spend into a successful and consistent revenue stream. Reach out to us, and we will show you the true meaning of ROI.