- 200 Kings Point Drive, Sunny Isles Beach, FL 33160
- info@breitnerdigital.com
Let our experts turn your ad spend into ROI in no time!
Breitner Digital is a full-suite digital marketing & web development agency focusing on providing its clients the best user experience as well as a quick turnaround on work. We pride ourselves on the expertise of our employees and our communication skills at all levels.
Our experienced Google Ads services experts have all the skills they need to find the best and most cost-effective ways for your business to advertise itself on google - the biggest marketing platform out there.
Google Ads can be a money sink if you don’t know what you are doing. Setting up an account is easy; managing one successfully takes experience and in-depth knowledge of Google’s algorithms and the finer details that Google never says publically. Here is the basic principle of how our Ad pros do it.
One of the most important things when starting a new endeavor is to learn as much as possible about it. It makes everything else a breeze. Our team will analyze your competitors, your industry and niche and find the best converting keywords at the lowest CPC and CPA.
Once we know everything we need, it’s time to set up your campaigns. Writing the right ad copy is an art, balancing between promotional and inviting takes time to master.
Our Google Ads experts have the know-how and the experience to lead your business to success!
When the campaigns are set, there is a period of learning and adapting the copy, ad spend and similar fine tuning activities that can greatly improve your ads.
Our team will deliver comprehensive and easy-to-understand reports to you each month.
Working with Google Ads professionals may sound like you are talking to a person speaking a different language. Our Google Ads pros are so fine-tuned to their craft that they often speak in these terms with the rest of us. Fortunately for you, we learned their language and will share it with you here.
CPC – Cost per click – the amount of money you pay (on average) for a click on your ad. Alternatively, this term could also refer to any type of paid ads (also known as PPC or pay per click).
CPA – Cost per acquisition – the amount of money you pay (on average) for a click that leads to a desired outcome (purchase, sign-up, phone call, etc).
CTR – Click through rate – a percentage of people who saw your ads who went through to your landing page.
CTA – Call to action – the action you ask to people viewing your ad to do. It can be anything from ‘call now’ to ‘sign up’ to ‘visit our location’ or any number of things you want to achieve by posting the ad.
ROI – Return on investment – although not strictly Google Ads term, it is used quite a lot in this arena. This is a simple measure of whether your earnings from the ads justify the ad spend – if you have recouped the money you spent on ads with the money you earned from this source.
Google Ads can be a great way to boost your online presence and achieve quick results on the internet. However, if your business relies primarily on local leads – from people visiting your location, there is a better option for you – Google Local Ads.
With the rise of the smartphone as the dominant internet-connected device, the reliance on these devices to find what we are looking for has increased dramatically. To this end, Google has devised a specialized ad platform for local searches. With the right optimization, you too can drive people who are close to you to your website or your location on Google maps.
Breitner Digital has seen the potential of this platform early on, and our Google Ads professionals are also skilled at Google Local Ads to help your business no matter if you’re looking for online or in-person customers.
Google ads work on the principle of auction. All of the interested parties bid how much they are willing to spend per click in order to have their ad appear on the first page of Google (preferably on top of the organic search). If the keyword and the industry is very competitive, Google Ads can be quite expensive. However, if you are in a more niche industry, you can expect a lower CPC and get great results. The most important thing is that you set your own ad spend, as well as when your ads are seen.
Signing up for Google Ads is simple, all you need to do is go to ads.google.com and start the process. You will have to enter your website, your billing information and a few more things, and you will be taken to the Google Ads dashboard. However, if you don’t have experience with Google Ads, it can be quite daunting to set up the ads, let alone set them up properly. This is why most people rely on Google Ads services such as Breitner Digital.
There are a few differences. First of all, local ads are focused on bringing people to visit your location and will only work if a person is within a close area from your location. Google Ads, on the other hand, can be set up to be global, or set up to service just a small area. The other big difference is how you will be billed. Google Ads typically charges for each person who clicks on your ad, regardless of whether they become a lead or just leave. Google Local, conversely, only charge you for actual leads.
If you do not have a Google Ads account, we can set one up for you and manage it to success. All we need from you is some basic information, and we can start building your campaigns. If you are interested in starting a Google Ads or a Google Local campaign, reach out to us today, and see what we can do for you.